The Commercial Unit helps companies and non-profits advertise, market and promote their products and services using creative video content (TV/web/mobile), resulting in increased revenues and brand loyalty.
Our work with non-profits and social enterprises focuses on inspiring individuals to overcome adversity, combatting poverty, providing access to education for underserved individuals and communities, and benefitting the environment. Typical projects include fundraising, building brand awareness for an organization through educational marketing and promotional initiatives, Public Service Announcements (PSA’s), and video production for events.
Our work with for-profit companies includes traditional television advertising (:15, :30, and :60 spots); web videos for business; and corporate and internal communications, such as training videos and eLearning video content.
Our goal with both non-profit and for-profit customers is to tell a great story that motivates viewers to take action. It’s a competitive environment, and we strive to find creative ways to differentiate your company or organization. This includes telling compelling stories which inspire customers to maintain brand loyalty, reinforcing customer buying decisions, and producing original ways of ‘breaking the ice’ with prospective customers, motivating them to take action.